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HooPerk said...
I actually would use the kraken thing specifically because people won't know what it means.
The whole point of T-shirt advertising is to get people saying, "What's that?" If it's just a website T-shirt people will get what it is and won't think much of it. You need a hook. And the hook is, "What the hell is a kraken?" Or, alternatively, "What does a UVA site have to do with sea monsters?" Then they ask you, and you tell them all about it.
It's like using a gecko in an insurance commercial or a polar bear in a Coke commercial. Branding.
Hoos Inc151214
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Hogan1950 ●
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hscHOOligan26666
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Jay_Jenkins said...
Nothing would be better than rolling into a contest with a heading-turning Wahoos247 shirt to create a buzz and promote the best site. I have a contact that would love to help us display the image, but we need our motto. Toss some suggestions out.
I've got it....
Front: Wahoos247
Back:
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Hogan1950 ●
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Mr E Recruit18176 ●
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Hoos Inc151214
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TrentThurston
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HooPerk said...
I actually would use the kraken thing specifically because people won't know what it means.
The whole point of T-shirt advertising is to get people saying, "What's that?" If it's just a website T-shirt people will get what it is and won't think much of it. You need a hook. And the hook is, "What the hell is a kraken?" Or, alternatively, "What does a UVA site have to do with sea monsters?" Then they ask you, and you tell them all about it.
It's like using a gecko in an insurance commercial or a polar bear in a Coke commercial. Branding.
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We are waiting on our Friday Cavs Confidential!!
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Wahoos247 T-Shirt slogan proposals for 2012